New Digital Violet 2026 Aston Martin Valhalla

A new purple 2026 Aston Martin Valhalla from Galpin Aston Martin arriving at and leaving the 2026 San Marino Motor Classic at Lacy Park. Finished in Digital Violet with Lime Green accents and AMR Lime brake calipers, this car, which belongs to Galpin Motors president Beau Boeckmann, is one of 999 Valhallas being built with a starting price of over $1,000,000. It was recently displayed at IO Interactive’s IOI Access event at the Hollywood Roosevelt Hotel featuring the new James Bond video game “007 First Light”.

For a car used to promote a new 007 video game, this car is surprisingly different from what you'd expect James Bond to get behind the wheel of. First of all, the majority of Bond's cars are grand tourers with the engine in the front. If it weren't for the Aston grille, the Valhalla would more closely resemble the Jaguar C-X75 driven by Spectre agents than it would any of Bond's Astons. Then there's the color. Purple has been an increasingly popular color choice for supercars, particularly Lamborghinis. But the combination of purple with green accents seems more appropriate for an episode of Barney than it does a million-dollar British performance car. Although decidedly un-Aston Martin, it certainly looks cool, and nobody will ever mistake this car for any other. Besides, the Valhalla, along with its Valkyrie cousin, was never meant to be a traditional Aston Martin anyway!

Would you choose this color for your Aston Martin Valhalla? Leave a comment on YouTube and let me know!